Reebok's radical new redesign and exciting new brand strategy aims to highlight the strength, authenticity, grit, and perserverance of women athletes everywhere—and Reebok needed help bringing their vision to life.
I worked with Reebok to art direct photoshoots, create branded content, and design customer touchpoints with their new brand strategy in mind.
+ Art Direction
+ Brand Design
+ Online Content
+ Layout Design
Highly visual photos and engaging on-brand content was fundamental to Reebok's online media strategy.
Our team art directed photoshoots that highlighted the strength of women athletes—and these photos were displayed all across Reebok's online media channels.
Reebok's most important customer touchpoints go well beyond the screen. Our team designed a series of print catalogues for Reebok customers all across the nation.
Designed while working with Tank Design / Creative Direction: David Warren / Senior Designer: Meghan Armstrong / Photographer: David Salafia
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