Vistaprint—an online print giant with over $2.5 billion in annual sales—supplies customers with printed marketing materials, signage and photo products.
I worked with Vistaprint to rebrand their organization as a fun, modern, and creative company with a focus on serving entrepreneurs, small businesses, big organizations, and everyone in between.
+ Brand Exploration
+ Logo Design
+ Identity Guidelines
+ Art Direction
+ Custom Lettering
Design is alway a process.
Our team created dozens of logo iterations, explorations, and design refinements. We worked closely with Vistaprint to determine the right design direction, aesthetic, and approach.
After choosing between dozens of design options—we refined and created the final Vistaprint logo and brand.
We created a dynamic brand with bright colors, fun patterns, and a vibrant look-and-feel.
Vistaprint wanted to be positioned as a unique and creative company in their industry.
In addition to the new logo, I created bright and vibrant custom lettering to be used throughout the company's marking materials and brand.
A corporate style guide helps organizations understand the design rules, frameworks, and recommendations behind their brand and identity.
I created a style guide that documents the details behind their logo, color pallette, typography, and other visual elements.
Designed while working with Tank Design
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Design services available worldwide.