Branding Vistaprint:
The Billion Dollar
Online Giant

Branding Vistaprint:
The Billion Dollar
Online Giant

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The Challenge

Vistaprint—an online print giant with over $2.5 billion in annual sales—supplies customers with printed marketing materials, signage and photo products.

I worked with Vistaprint to rebrand their organization as a fun, modern, and creative company with a focus on serving entrepreneurs, small businesses, big organizations, and everyone in between. 

 

Services

+ Brand Exploration
+ Logo Design
+ Identity Guidelines
+ Art Direction
+ Custom Lettering

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Brand
Exploration


Design is alway a process.

Our team created dozens of logo iterations, explorations, and design refinements. We worked closely with Vistaprint to determine the right design direction, aesthetic, and approach.

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Final
Design

After choosing between dozens of design options—we refined and created the final Vistaprint logo and brand.

We created a dynamic brand with bright colors, fun patterns, and a vibrant look-and-feel.

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Custom
Lettering

Vistaprint wanted to be positioned as a unique and creative company in their industry.

In addition to the new logo, I created bright and vibrant custom lettering to be used throughout the company's marking materials and brand.

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Corporate
Style 
Guide

A corporate style guide helps organizations understand the design rules, frameworks, and recommendations behind their brand and identity.

I created a style guide that documents the details behind their logo, color pallette, typography, and other visual elements. 

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Designed while working with Tank Design

Interested in
working together?

Reach out today to chat about your design project.
Design services available worldwide.

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